Category Archives: Marketing & Branding

Roaring Asian Tigresses Are Coming

Yes, Ramadan has arrived. Guess who else has arrived? The new coterie of Asia’s top models. (What, we can’t talk about models while observing Ramadan? C’mon now.) Asia’s Next Top Model, one of the franchises spurned from America’s Next Top … Continue reading

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Indonesia Fashion Week: Serving Up A Platter

Indonesia Fashion Week kicked off its annual event last week in Jakarta. Organized by one of Indonesia’s associations for fashion and business folks, APPMI, it came on the heels of internal dispute that had seen several senior designers, once at the helm of … Continue reading

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Notes from the Front Row of JFW2016

The weeklong brutality that is Jakarta Fashion Week (JFW) last week came to town. Yours truly, mere days after a bruising 10-day sojourn to Milan and Frankfurt, threw herself into the annual fete with much glee and abandon. Sustainability is the … Continue reading

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Postcards from Milan and Frankfurt

Supporting one’s country means different things to different people. For Mom, at least this time around, supporting Indonesia on global stages mean physically being there. After some debate she finally put her foot down—so we hurriedly applied for visas, bought … Continue reading

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Flying Fearlessly Into the Virtual World

Many say prostitution is the world’s oldest profession. But I sometimes wondered half-seriously, and this shows just how much free time I’ve got in my hands at times, that the world’s oldest profession couldn’t have been in services, but must’ve been in … Continue reading

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Archiving Our Vast Cultural Heritage for The World to See

“We’re very bad at archiving our work– myself included.” Senior fashion designer Didi Budiardjo said that to me when I paid homage to his exhibition at Museum Tekstil Jakarta recently. Fashion designers overseas are accustomed to present well-curated exhibitions at … Continue reading

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Hail to the New Retail Temple in Town

You live in Tangerang? So far away. See you in when IKEA opens? Oh, sure! (Grrrr.) Earlier this month my friend Lailai, a good resident of Tangerang, tweeted the conversation she had with someone in disdain. As a good friend … Continue reading

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Wake Me Up When Catwoman Is Not A Cat

For those who inquired my well-being last week after the mega revelation, thank you for being such sweethearts. Yes, I’m fine. Yes, my column didn’t appear last week but no, it was not because the cat lover in me was … Continue reading

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The Soothing Sounds of Spirit

Ramadhan is in full swing, which means the whole caboodle of paraphernalia is in full display—mall décor, endless fast-breaking events and the ubiquitous religious songs on TV, radio, building lobbies and, sometimes, elevators. I’m not sure exactly when the tradition … Continue reading

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Looking Back and Moving Forward, In Vintage We Trust

I can’t remember exactly when I started taking interest, perhaps during my teenage years in Manado when Mom began collecting vintage chinaware from the Dutch colonial time, but I realized it was the years overseas that nurtured my penchant for … Continue reading

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