Category Archives: Marketing & Branding

Speaking About the One That Speaks A Thousand Words

That a picture speaks more than a thousand words, everyone has heard that. And when digital age meets social media, everyone and their cousin speak a thousand pictures. In my years studying and working in marketing I had the front … Continue reading

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Certified or Not, Put on Your Pearls, Girls

Any fashion devotee worth her handbags would remember the line “Put On Your Pearls, Girls” well. It was featured coquettishly by Lulu Guinness across various girly bags she designed a few years back. Born into the Guinness billion-dollar fortune, Lulu … Continue reading

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To World Runways, Two Leggy Strides At A Time

There was some buzz of fashionable kind that was going around Jakarta a couple of weeks ago. The hip teens and twentysomethings, some of whom interestingly sense no irony in labeling themselves ‘hipsters’, heeded the call to pay homage to … Continue reading

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Telling the Tale of Traditional Textiles

“Such a nice lurik you have on!” “Pardon?” “The shirt you’re wearing. It’s a lurik.” “Um, thank you. It’s silk, from Obin.” (pause) “Yes, Madam Obin is one of our most celebrated designers. But the pattern she used there on … Continue reading

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Go, Golden Girls!

Fifty is a funny number. For marriage, it’s celebrated as the golden anniversary (in these days of rampant divorces we might as well call it diamond anniversary, but let’s not get too cynical so early on the column). When it … Continue reading

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Marketing the Motherland

Relax, ultra-nationalistic uber-patriots. I’m not here to sell our beloved Motherland piece by piece as you guys have been gung-ho in accusing many well-meaning Indonesians lately. For those of you Indonesians who have spent enough time globetrotting or mixing with … Continue reading

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Seeing All Red Over Soles: Louboutin vs. YSL

Yes, I’m going to talk about Louboutins. But no, ladies, it’s not about the latest styles or colors. I’m going to talk about the one color that’s been there since the beginning of the brand; the red lacquer on the … Continue reading

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Happy Birthday, Winnie the Pooh!

Jakarta, 12 October 2006 Written under Miss Sassy (15) After a long hiatus due to abundant, often pointless pressure from my latest 9-to-5 in the past half-year, here I am back to grace your Sunday paper with my jovial tales. … Continue reading

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Made in Indonesia: Walk the Talk, Mark the Walk

Jakarta, 12 August 2010 There’s been a revival for Indonesian products these past years. As Inacraft can certainly boast, the annual handicraft exhibition has grown tenfold in 8 years, with on-site retail transactions and to-ship orders reaching tens of billions … Continue reading

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