Category Archives: Marketing & Branding

Hail to the New Retail Temple in Town

You live in Tangerang? So far away. See you in when IKEA opens? Oh, sure! (Grrrr.) Earlier this month my friend Lailai, a good resident of Tangerang, tweeted the conversation she had with someone in disdain. As a good friend … Continue reading

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Wake Me Up When Catwoman Is Not A Cat

For those who inquired my well-being last week after the mega revelation, thank you for being such sweethearts. Yes, I’m fine. Yes, my column didn’t appear last week but no, it was not because the cat lover in me was … Continue reading

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The Soothing Sounds of Spirit

Ramadhan is in full swing, which means the whole caboodle of paraphernalia is in full display—mall décor, endless fast-breaking events and the ubiquitous religious songs on TV, radio, building lobbies and, sometimes, elevators. I’m not sure exactly when the tradition … Continue reading

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Looking Back and Moving Forward, In Vintage We Trust

I can’t remember exactly when I started taking interest, perhaps during my teenage years in Manado when Mom began collecting vintage chinaware from the Dutch colonial time, but I realized it was the years overseas that nurtured my penchant for … Continue reading

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Speaking About the One That Speaks A Thousand Words

That a picture speaks more than a thousand words, everyone has heard that. And when digital age meets social media, everyone and their cousin speak a thousand pictures. In my years studying and working in marketing I had the front … Continue reading

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Certified or Not, Put on Your Pearls, Girls

Any fashion devotee worth her handbags would remember the line “Put On Your Pearls, Girls” well. It was featured coquettishly by Lulu Guinness across various girly bags she designed a few years back. Born into the Guinness billion-dollar fortune, Lulu … Continue reading

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To World Runways, Two Leggy Strides At A Time

There was some buzz of fashionable kind that was going around Jakarta a couple of weeks ago. The hip teens and twentysomethings, some of whom interestingly sense no irony in labeling themselves ‘hipsters’, heeded the call to pay homage to … Continue reading

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Telling the Tale of Traditional Textiles

“Such a nice lurik you have on!” “Pardon?” “The shirt you’re wearing. It’s a lurik.” “Um, thank you. It’s silk, from Obin.” (pause) “Yes, Madam Obin is one of our most celebrated designers. But the pattern she used there on … Continue reading

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Go, Golden Girls!

Fifty is a funny number. For marriage, it’s celebrated as the golden anniversary (in these days of rampant divorces we might as well call it diamond anniversary, but let’s not get too cynical so early on the column). When it … Continue reading

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Marketing the Motherland

Relax, ultra-nationalistic uber-patriots. I’m not here to sell our beloved Motherland piece by piece as you guys have been gung-ho in accusing many well-meaning Indonesians lately. For those of you Indonesians who have spent enough time globetrotting or mixing with … Continue reading

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